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Green Nudges in ChatGPT

Study on Behavioral Nudges

This project examines how digital green nudges in conversational AI interfaces can encourage more sustainable user decisions by making the environmental impact of digital actions visible. By integrating informative, social, and incentive-based nudges within key touchpoints, the solution helps users opt for lower-emission features without compromising autonomy. Effectiveness was validated through controlled experiments and user studies, revealing improved awareness and measurable shifts towards eco-friendly interactions.

Project Tags

Human factors in design, Quantitative Study, Nudge Design

Duration

March 2025 (2 week)

Project Type

Team Project

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No nudge (Control)

No information about awareness
Option to choose default and temporary chat after typing prompt

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Treatment 1 (T1)

Social Nudge
Nudging the user about how others are doing the task they are about to do
Option to choose the default and temporary chat after typing the prompt

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Treatment 2 (T2)

Incentive Nudge
Offering users something in return that might help them make intended decisions.
Option to choose the default and temporary chat after typing the prompt

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Treatment 3 (T3)

Informative Nudge
Offering users something in return that might help them make intended decisions.
Option to choose the default and temporary chat after typing the prompt

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pradumnsorte8@gmail.com

+91-879-310-9019

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