01
Listen first
I start by listening, which sounds obvious until you notice how often it gets skipped.
02
Find the real question
What people tell me is rarely the answer, but it is always the raw material for one.
03
Sketch badly
I sketch a lot, badly, and mostly in private.
04
Never the first idea
My first idea is never the one. Neither is my second.
05
Off the clock
I play basketball, cook far too slowly, and follow open-wheel racing more closely than is reasonable.
06
Earn the solid version
Nothing gets made properly until it has survived a pile of rough versions.
07
Hand it over
Then I hand it to someone who did not build it and watch where they get stuck.
08
No brief needed
I still make things nobody asked for, which is where most of my good ideas start.